As QuantuMDx Group prepares for commercialisation of its flagship portable lab, Q-POC™, the Marketing Executive will work within the Marketing Team to create, implement and monitor the marketing communications strategy. There will be significant focus on building brand awareness through a communications strategy and a strong reputation to lay the foundations for product launch in 2018/19.
Key Roles & Responsibilities
Performs a combination, but not necessarily all, of the following duties:
Planning, developing and implementing effective marketing communication campaigns.
Using the full marketing mix for the company’s marketing communications
Writing copy for all marketing collateral, including press releases, brochures, letters, emails and websites
Day to day contact for PR/Communications and Design Agencies
Liaise with internal stakeholders to ensure each piece of marketing material is technically accurate, aligns with our company values, and supports a strong reputation
Support continuous development of the company’s internal communications processes
Support other business functions by sharing information on competitors, industry trends, market research, business development and funding opportunities
Maintain friendly and cooperative relationships with QuantuMDx’s partners and their press teams for collaborative outreach
Support the PR strategy by searching out new press contacts, managing the press database, circulating press releases and evaluating the success of key pieces
Execute the events strategy by seeking out conferences in line with the marketing strategy, taking advantage of press opportunities, and evaluating impact
Coordinate the company’s presence at events, and represent the company when appropriate
Manage digital media, including social media channels and liaising with the external design agency on the WordPress website
Continuously evaluate and improve content and channel strategies
Undertake other tasks as may reasonably be requested from time to time by the Business Development, Senior Management and Executive Teams
Find further information here – http://quantumdx.com/the-company/careers/quantumdx-marketing-executive.